Enterprise Resource Planning Systems and Relationship Marketing Information System for an Empirical Research
نویسندگان
چکیده
منابع مشابه
Enterprise Resource Planning (ERP) Systems and the Manufacturing-Marketing Interface: An Information Processing Theory View
The manufacturing-marketing (MM) interface has received substantial consideration in the operations management literature; however, relatively little attention has been paid to the role of information systems in facilitating MM integration. As integrated cross-functional systems, enterprise resource planning systems (ERP) are well-suited to provide MM integration. Based on information processin...
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Despite growing interest, publications on ERP systems within the academic Information Systems community, as reflected by contributions to journals and international conferences, is only now emerging. This article provides an annotated bibliography of the ERP publications published in the main Information Systems journals and conferences and reviews the state of the ERP art. The publications sur...
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During the last decade, implementation of an Enterprise Resource Planning (ERP) system has become one of the major challenges for many enterprises. ERP systems are large software packages, which are meant to cover most, if not all, of the information and information processing needs of an enterprise. Implementation of an ERP system is often a complex and painful process, the effects of which ca...
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ژورنال
عنوان ژورنال: Journal of Business Research - Turk
سال: 2014
ISSN: 1309-0712
DOI: 10.20491/isader.2014115972